Shari Ross is the author of Senior Living Made S.I.M.P.L.E.™ and creator of the companion workbook and toolkit that give families clear, practical steps for navigating the senior living journey. As founder of the Senior Living Made S.I.M.P.L.E.™ brand, she’s known for turning complex choices into straightforward plans and guiding families toward solutions with compassion and expertise.

An experienced senior living sales specialist, Shari spent more than a decade helping hundreds of families through the challenges of assisted living, memory care, and long-term planning. Her approachable style and deep knowledge have made her a guest on many national podcasts and a featured speaker for programs focused on aging, caregiving, and family transitions.

A graduate of NYU and long-time Southern California resident, Shari blends professional know-how with real-world understanding. She’s walked this road alongside her own parents while raising two young adults, giving her an authentic perspective that resonates with the families she serves.

Through her signature S.I.M.P.L.E.™ Method, Shari’s mission is to help families replace overwhelm with clarity and move forward with dignity, confidence, and peace of mind.