Shari Ross is a nationally recognized senior living consultant, speaker, and author of Senior Living Made S.I.M.P.L.E. With over a decade of experience in senior living, she works with families facing important care transitions and helps them move forward with confidence.

Shari has been quoted multiple times in U.S. News & World Report as a senior living expert, where she shares her perspective on proactive planning and navigating today’s evolving care landscape.

Through her S.I.M.P.L.E.™ Method, Shari equips families with practical tools and clear frameworks so decisions are made thoughtfully, not reactively.

A graduate of NYU and longtime Southern California resident, Shari blends professional expertise with lived experience. She has navigated senior care alongside her own parents while raising two young adults, giving her insight that resonates deeply with the families she serves.

At the heart of her work is a simple belief: families deserve steady guidance and dignity during one of life’s most significant transitions.